ProDesign is devoted to creating high synergy between face and the optical frame. Our ambition is to design eyewear that highlights the finest qualities of the face, with innovative frames, good details and best choice of materials.

We were founded in 1973 by opticians and our more than 40 years of cooperation with the optical trade gives us in-depth knowledge of both the opticians’ profession and retail sector conditions. This enables us to build strong relations with our customers, based on ‘face-friendly’ eyewear, efficient logistics and reliable after-sales service.


The creative team of ProDesign are all graduates from the Aarhus School of Architecture.

We have a playful yet reflective approach to our designs. Like true architects, we continuously explore the possibilities of eyewear design by rethinking form and function, challenging industry standards and making new solutions.

Our designers have an innovative view on functionality, details and material choices, and that is why we proudly define ourselves as Eyewear Architects.

Today our young, dynamic design team leads the process of creating quality optical frames and sunglasses, which are always true to our promise of great facial fit. We use our deep understanding of facial shapes to design great looking eyewear, and by using photos of real faces in the design process, we make sure the frames have a good optical fit. Our design and collections are inspired by key contemporary trends and made to be timeless and long lasting.

The collections from ProDesign Denmark are very versatile, making it easy to find a frame to fit your style perfectly.

A New Strong Group

ProDesign is a brand in the portfolio of Design Eyewear Group, along with FACE A FACE, WOOW, Kilsgaard, Inface, Nifties. Together we offer a broad selection of strong international brands, clearly positioned in the market, under one management team.

Please refer to Blog section for latest collection.

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